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Brain Cancer Australia was the new entity for the inspiring work of Sydney woman, Robyn Leonard.
Brain cancer is complex. There are complex reasons why outcomes for people with brain cancer have barely changed in decades. Robyn’s response to these problems is multi-faceted.
She needed simple, powerful messaging to cut through.
Exuberance worked with Robyn and a bunch of really clever people (including brain surgeons), to create a brand proposition, key messaging, website content and a case for support.
It was all brought to life with the story of a little red car. You can read it here: https://www.braincanceraustralia.org.au/about-us
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