What do you need?
Language is the conduit between your supporters and your brand.
It's where they see your values.
It's your opportunity for deeper connection, relationship, and impact.
Exuberance can provide powerful language to support the following:
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An entire campaign
Creative for a ‘big idea’, plus all the executional bits & pieces.
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Fundraising appeals
In any channel, but especially DM, digital and social.
We offer:
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Creative strategy
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Direct mail acquisition packs
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Single and multi-wave warm appeal packs
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Major and shoulder appeals
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Digital only appeals, including email, landing pages, EDM, Social and SMS copy
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Multi-channel integrated appeals
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Gifts in Wills
So important, they get their own section.
We offer:
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Strategy
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Proposition development
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Information brochures for considerers and confirmed bequestors
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Solicitation mailings
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Welcome and retention comms – DM and digital
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Copy and content that bring your strategy to life
Acquisition (including materials for F2F), reactivation, matching gift offers, mid-value donor comms, supporter journeys.
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Proposition development
We offer:
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Brand proposition development
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Fundraising proposition development
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GiW and regular giving proposition development
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Key messaging for marketing
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A winning case for
support
Get this right and you’ll raise millions more dollars. Also, we love crafting these.
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Donor love
Impact reports and newsletters. Welcome, onboarding & retention journeys.
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Radio, TV and video
Ideas, scripts, direction and more.
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Exuberance Review
A bespoke AI copy-review tool for your charity, developed by expert fundraising writers, and free for Exuberance clients.
Copy craft, your own creative director, writers who are fundraising trained and experienced, writers who are skilful and careful interviewers, creativity without bullshit.
We work on briefs that require high level creative direction, such as fundraising propositions, cases for support, capital campaign concepts.
Need more than copy and ideas?
Exuberance works in collaboration with other great fundraising sector suppliers who share our values.
It’s a model that gives you the best possible combination of resources on a job-by-job basis, with transparent pricing direct from each supplier involved.
Project management is often included in the arrangement and price.
