It’s not always the big, flashy briefs that are the most satisfying. In 2025, Exuberance and design partner Warm Glow were asked to help Breast Cancer Trials (BCT) refresh their appeals.
Our first work was a Mother’s Day shoulder appeal that raised 19.1% above target, with year-on-year income growth of 29.4%.
Another campaign was even more modest. It was a tiny appeal which offered supporters a chance to buy BCT’s popular Health Diary and make a donation too. We gave it a ‘More good years’ proposition, renovated the response form, and added a lovely lift piece. The income came in 17.6% above target, representing a 29.1% increase on the previous year.
The work helped a new fundraising team at BCT sprint out of the blocks in their first year, and together, we hope to keep sending that arrow to the top right hand corner of the income graph.
