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As The Smith Family refreshed its ‘framing’ of the problems it addresses, it needed to update its very long-running TV and digital acquisition campaigns too.
Mary Anne Plummer was Writer/Director for a new TV and digital spot called “I wish” which was produced by DTV-Australia.
MA says, “DTV and The Smith Family are both ‘best in the biz’ and exacting collaborators, but the result was so worth the effort. For me, the greatest strength of this piece of film is the young lead actor who was brilliantly cast (thanks, Laurie McPherson from DTV), and responded beautifully to direction.”
Watch the spot here: https://www.youtube.com/watch?v=IfhrKYwDlPQ
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