Mission Australia needed a bequest proposition and supporter engagement materials, and Exuberance was honoured to help. We learned so much about this extraordinary charity in the process, and the bequest brief was the first of many.
Over the years, Exuberance has supported the fundraising team at Mission Australia with appeals, onboarding journeys, DTV scripts (with DTV-Australia), newsletters, and more.
There’s great cohesion and congruence across fundraising, brand and marketing at Mission Australia (enabled by good leadership). Exuberance’s experience with fundraising messaging has led to opportunities to support other teams, and we’ve worked on service proposition development, marketing and more.
And that bequest proposition which started it all? We’re still watching the awesome GiW team use it to create future income – and a way forward for Australians in need.
