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Working on The Fred Hollows Foundation’s direct mail appeals has been a highlight and a privilege for Exuberance.
Since 2019, we’ve helped the individual giving team (and more recently, the major donor team too) create appeals that break your heart then lift it again. The Foundation raises a LOT of money through DM. They do it through disciplined brand management, an unrelenting pursuit of excellence, and superb story-gathering.
Exuberance partners with design agency, Tone Studio, on this work. Together, we’ve created some stunning and very effective campaigns.
Our job, every time, is to cherish the story.
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