“Since Exuberance began copywriting for our appeals and supporter retention newsletters, our revenue has steadily increased on each campaign. What sets Mary Anne apart is not just her creativity, but her ability to take a fresh perspective on every project. She asks the right questions, is inquisitive, digs deep to find the small things that elevate a story, and consistently produces copy that hits the mark.

Exuberance are a dream to work with—always on time, highly organised, and committed to delivering work that exceeds expectations.

“I had the pleasure of working with Exuberance as our creative agency for our annual Daffodil Day appeal, and it was undoubtedly one of the best decisions we made. I’ve never met anyone so creatively brilliant as Mary Anne, and her insane ability to hit the emotional heart of the brief and story. We sought one overriding fundraising proposition, and she presented four that were all exceptional enough to lead the campaign. That has never happened before in my time in the not-for-profit sector. How did the campaign go?

It broke previous fundraising records, and I cannot thank Mary Anne, Drew and Ines enough.”

•    Campaign income was more than double the previous year 
•    30% response rate from high value donors
•    Response rate from single-gift donors was more that twice that of a standard major appeal
•    47% of donors upgraded (thank you, lovely humans!)

And there was enough money raised to fund 92 School Breakfast Programs for a whole year.
 

“MA, the work on the value proposition and the website was an absolute game
changer for us. You didn't just give us a structure and copy, you gave us the
confidence to launch a new charity, knowing we had a world-class narrative.”